ABOUT

WHO     Born and raised in Paris, Bikind founder Victoire moved to London in her early 20s and made Notting Hill her home in 2012. After working for more than 10 years in Fashion Buying and Merchandising, Bikind was born in 2018 from a desire to build something joyful, mindful and personal. 

WHAT     In 3 words? Cool, colourful, comfortable. In more words? Anything that will bring a smile to your face. Our vision is to create a cheerful universe and to bring colours and unique pieces to your wardrobe, your home and kids’ wardrobe. We believe in timeless pieces and therefore most of our products are part of a core collection available all year long, with colours and patterns changing through the seasons. 

HOW     Since Bikind first tie dye pieces sold online in January 2019, it has now become our main focus and we keep expanding our tie dye collections and experimenting new techniques. Each piece is hand dyed in our Notting Hill studio, through a process taking 24 to 48h. Most of the garments used are originally made in Morocco or India, and we ensure they are all responsibly produced.