After 10 years working in Fashion Buying and Merchandising in London and Barcelona, Paris born Victoire created  in 2017.

With the aim to create conscious and joyful products, collections have evolved through the years. While the Tie Dye and Jewellery are handmade in our Notting Hill Studio, the rest of the collection is curated from artisans around the world. We work closely with our Fair Trade partner in India who provides free training and higher paid work to women from under privileged communities.

We believe life should not be too serious, and aspire to create a cheerful and bohemian holiday wardrobe, while some of our pieces will bring a touch of Summer and a smile to everyday life.


Who makes your  items?

  • Base product for pouches, skirts, pareos, tablecloth, napkins are handmade in India through our non profit partner
  • Sweat-Shirts are made in Morocco in the Fruit of the Loom factories. Fruit of the Loom works with 4,300 locally-employed people and ensure the respect and wellbeing of their workforce with benefits including healthcare, dental care, training and transport. They also adhere to environmental and ethical standards trough different certificates and regular audits (more details on Fruit of the Loom ethical work can be found there: fruitoftheloom.eu/we-are-sustainable/). Items are then hand dyed in London.
  • Crochet bags are hand woven in Bulgaria by an independent lady artisan working from home

In the press...